Photography is irreversibly changing. Analog became digital. Digital is becoming virtual. This radical transformation is something that we at sooii are establishing, accelerating and living. With passion.

Virtual homeliness

Vitra has a unique brand identity. In the brand’s trademark visual world, too, the virtual photography combines Vitra’s familiar high quality with vibrant home stories.

Vibrant images

A photo shoot of people in a totally virtual setting: with the new possibilities of photo production, contemporary lifestyle images look completely natural.

Cross-media image content

A virtual architecture set creates new freedom for marketing Busch-Jaeger home automation systems. The products are shown in the best light in a full range of media.