Photography is irreversibly changing. Analog became digital. Digital is becoming virtual. This radical transformation is something that we at sooii are establishing, accelerating and living. With passion.
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Virtual homeliness

Vitra has a unique brand identity. In the brand’s trademark visual world, too, the virtual photography combines Vitra’s familiar high quality with vibrant home stories.

Vibrant images

A photo shoot of people in a totally virtual setting: with the new possibilities of photo production, contemporary lifestyle images look completely natural.

Cross-media image content

A virtual architecture set creates new freedom for marketing Busch-Jaeger home automation systems. The products are shown in the best light in a full range of media.