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The product as brand essence

How do you differentiate yourself in the interior segment, where all suppliers are similar in look and aspiration? We thought inductively and formed the brand values from the product. To do this, we showcase the subtleties of the "jorel" sideboard system. With a series of images that unites style and functionality - restrained yet unambiguous. A harmonious composition of colours and shapes that positions the Interlübke brand: as a premium supplier of innovative furniture systems.