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The product as the brand essence

How do you differentiate between brands in the interior segment that are all similar in terms of look and claim? We took an inductive approach and developed our brand values on the basis of our products. We did that by showcasing the fine details of the Jorel sideboard system in a series of images that unite style and function – understated yet distinctive. A harmonious composition of colours and shapes that position the interlübke brand as a premium supplier of innovative furniture systems.