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We entertain you

Spectral is the leading brand for smart furniture with a clear mission to integrate the digital world into an attractive living environment. The focus is on premium TV and entertainment furniture that has it all. For the brand relaunch, we created new image material for the product series Ameno, Cocoon, Brick and Scala. Naturally in full CGI and the virtual living spaces developed for this purpose, in order to address the respective target groups in a targeted manner and to differentiate the series from one another. The result was 4 authentic millieus as a starting point for an extensive virtual photo shoot.